Which of the following statements is true of inhibition?
A) It increases the chances of fair judgement toward a brand.
B) It leads to information overload.
C) It promotes the equality of preferences toward brands or products in an evoked set.
D) Consumers may not always consider key aspects of a brand when making a decision.
E) Consumers may recall information that contradicts their overall beliefs.

Question

Quizplus · Accepted Answer

Inhibition refers to the process by which consumers can suppress or ignore certain pieces of information when making a decision. This can lead to consumers not considering key aspects of a brand or product when making a decision.

Which of the Following Statements Is True of Inhibition