Which of the following statements is true of confirmation bias?
A) Confirmation bias is a bias that is related to the concept of online processing.
B) When confirmation bias is operating, we are more likely to recall positive rather than negative information about favored brands.
C) When confirmation bias is operating, we ignore moderately contradictory information because it is difficult to understand even when we think consciously about it.
D) Confirmation bias leads consumers to recall all important information, resulting in an optimal decision outcome.
E) Confirmation bias is a bias that applies to external information search.

Question

Quizplus · Accepted Answer

Confirmation bias leads individuals to favor and remember information that confirms their pre-existing beliefs or hypotheses, making them more likely to recall positive information about brands they favor and overlook negative information.

Which of the Following Statements Is True of Confirmation Bias