Which of the following statements is true of recalling attributes when consumers engage in internal search?
A) Consumers' goals will determine which attribute is recalled from memory.
B) Consumers access all product attributes stored in memory.
C) It is easier to remember specific attribute information than overall evaluations or attitudes.
D) Attribute information recalled tends to be in its original detail rather than in summary.
E) If all brands of a product are the same price, it is likely to be recalled.

Question

Which of the following statements is true of recalling attributes when consumers engage in internal search?
A) ​Consumers' goals will determine which attribute is recalled from memory.
B) Consumers access all product attributes stored in memory.
C) It is easier to remember specific attribute information than overall evaluations or attitudes.
D) Attribute information recalled tends to be in its original detail rather than in summary.
E) If all brands of a product are the same price, it is likely to be recalled.

Quizplus · Accepted Answer

Consumers' goals at the time of the search influence which attributes they recall, as they tend to remember information that is relevant to their current needs or objectives.

Which of the Following Statements Is True of Recalling Attributes