Which of the following statements is true of the problem recognition stage of the consumer decision process?
A) It relates to consumption and acquisition decisions of consumers rather than disposition decisions.
B) It is the last step in the consumer decision-making process.
C) If consumers do not perceive a problem, their motivation to act will be high.
D) It occurs if consumers become aware of a discrepancy between the actual and the ideal states.
E) Consumers identify a problem in their ideal state.

Question

Quizplus · Accepted Answer

The problem recognition stage occurs if consumers become aware of a discrepancy between the actual and ideal states. This is when consumers realize that they have a need or want that is not currently being satisfied. It is the first step in the consumer decision-making process, not the last. If consumers do not perceive a problem, their motivation to act will be low, not high. The stage relates to consumption and acquisition decisions, as well as disposition decisions, as all three involve the consumer recognizing a problem or need. Option E is incorrect because consumers identify a problem in their actual state, not their ideal state.

Which of the Following Statements Is True of the Problem