Interval scale measures are rating scales for subjective properties where,for adjacent levels,the distance is normally defined as one scale unit.
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Q44: Scale development is designing questions and response
Q45: Constructs are the specific features or characteristics
Q46: Measuring subjective properties is difficult;the marketing researcher
Q47: Answers that involve yes-no,agree-disagree,or any other instance
Q48: A _ involves conducting a dry run
Q50: Because most subjective,or psychological,properties exist on a
Q51: The ratio characteristic allows us to construct
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Q53: Scale measures are those in which the
Q54: Measurement is not a simple process when
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