Scale development is designing questions and response formats to measure the subjective properties of an object.
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Q39: The introduction is crucial in questionnaire design.There
Q40: When a survey displays or asks questions
Q41: Researchers are often given the task of
Q42: Ordinal scales indicate only relative size differences
Q43: The term"coding"means:
A)Placing numbers on the questionnaire to
Q45: Constructs are the specific features or characteristics
Q46: Measuring subjective properties is difficult;the marketing researcher
Q47: Answers that involve yes-no,agree-disagree,or any other instance
Q48: A _ involves conducting a dry run
Q49: Interval scale measures are rating scales for
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