Question 1

The Internet of Things offers real promise for greater ________ and exciting applications for the future.
A)automation of marketing research
B)automation of marketing
C)automation of sales
D)retail store automation

Accepted Answer

The answer of The Internet of Things offers real promise...

Question 2

A database refers to a collection of data and information describing items of interest,and consists of records and subcomponents of fields.

Accepted Answer

This statement accurately describes what a database is.

Question 3

Even with big data,researchers first must be sure that the problem statement and research objectives have been carefully defined.

Accepted Answer

This statement is true. Even with the vast amounts of data available through big data, researchers still need to have a clear understanding of the problem they are trying to solve and the objectives of their research. Without this, they may end up collecting irrelevant data or drawing incorrect conclusions. Therefore, defining the problem statement and research objectives is crucial before utilizing big data.

Question 4

Wearables turn people into walking,talking trails of data.The generated data from wearables can be particularly valuable to which industry?
A)Consumer products industries
B)Entertainment industry
C)Electronics industries
D)Healthcare and fitness industries

Accepted Answer

The healthcare and fitness industries can make the most use of the data generated from wearables as it can provide valuable insights into the user's health and fitness levels, allowing for personalized health plans and monitoring of chronic conditions.

Question 5

Given the large amounts of data available,researchers need to be more tactical than strategic about their use.

Accepted Answer

Strategic use of data involves long-term planning and understanding the broader implications of data analysis, which is crucial given the large amounts of data available. Being tactical is more about short-term actions, which alone are not sufficient for effectively leveraging large datasets.

Question 6

Smartglasses(e.g.,Google Glass),fitness trackers(e.g.,Fitbit),and smart watches(e.g.,Apple Watch)are examples of what?
A)Smart technologies
B)Big data technologies
C)Wearable technologies
D)Smartphone technologies

Accepted Answer

These devices are all examples of wearable technologies, which are worn on the body and typically have sensors to track and monitor various aspects of the wearer's activity and health.

Question 7

An important emerging source of big data that uses sensors and monitors is:
A)the Internet of Things(IoT).
B)Mass media data.
C)Online consumer panels.
D)Social media data.

Accepted Answer

The Internet of Things (IoT) is an interconnected network of physical devices, vehicles, buildings, and other objects that are embedded with sensors, software, and connectivity, enabling them to collect and exchange data. As such, IoT is a significant emerging source of big data that uses sensors and monitors to gather information about various aspects of the physical world.

Question 8

Data translation software helps managers make sense out of seemingly senseless masses of information contained in databases.

Accepted Answer

The answer of Data translation software helps managers make sense...

Question 9

________ are information that is collected without overt consumer activity.
A)Covert data
B)Passive data
C)Monitored data
D)Active data

Accepted Answer

Passive data refers to information collected without the consumer actively providing it, such as through tracking cookies or location data. Covert data would imply that the collection is happening without the consumer's knowledge, which may not always be the case, and monitored data may refer to any type of data being tracked, whether actively or passively collected. Active data, on the other hand, is information that the consumer explicitly provides or generates through their own actions.

Question 10

The phrase,"big data"is often used to indicate alarm and apprehension about the enormous-and multiplying-amounts of data that are being created on an ongoing basis.

Accepted Answer

The statement accurately describes the common use of the phrase "big data" to express concerns about the overwhelming volume of data being produced.

Question 11

Certain projects may be based exclusively on secondary data.

Accepted Answer

It is possible for certain projects to be based exclusively on secondary data, which refers to data that has been collected by someone else for a different purpose. This type of data can come from sources such as government statistics, academic research, or market research reports. In such cases, the researcher would not need to collect primary data through surveys, interviews, or experiments.

Question 12

Information prepared for public distribution by trade associations,professional organizations,companies,and other entities and can be found in libraries and online is an example of published sources.

Accepted Answer

The answer of Information prepared for public distribution by trade...

Question 13

Commercial firms,government agencies,or community service organizations conducting surveys,recording transactions,or conducting business activities are creating a written records of activities.This type of data represents primary data.

Accepted Answer

This type of data represents secondary data, as it is information that has already been collected for purposes other than the specific research question at hand. Primary data, on the other hand, is data collected directly by the researcher for the specific purpose of their study.

Question 14

Since the data from the IoT generally lack context,pairing passive data with ________ will be important.
A)quantitative data
B)active data
C)qualitative data
D)non-descript data

Accepted Answer

Pairing passive IoT data with qualitative information, such as user feedback or contextual information about the environment, can provide valuable context and enhance the overall understanding of the data. Quantitative data may provide more specific numerical measurements, but may not necessarily provide context. Active data refers to data that is generated through user interaction, and may not necessarily apply in situations where IoT devices are providing passive data. Non-descript data is not a suitable option as it does not provide any indication of what type of data would be useful to pair with passive IoT data.

Question 15

Data captured from sales records,purchase requisitions,invoices,and complaints represent external secondary data.

Accepted Answer

This data is considered internal secondary data because it originates from within the organization itself, not from external sources.

Question 16

Proper management of big data has the potential to increase productivity for companies significantly.

Accepted Answer

Big data management can help companies gain insights that can lead to better decision making, improve efficiency, and reduce costs.

Question 17

There are three primary sources of internal data: (1)published sources, (2)official data,and(3)data aggregators.

Accepted Answer

There are actually three primary sources of EXTERNAL data, not internal data. Internal data refers specifically to data generated within an organization, such as sales data or employee performance metrics.

Question 18

Due to advances in technology,decisions are routine about what data to collect and how to analyze the data to find trends,patterns,and relationships among data from multiple sources.

Accepted Answer

Advances in technology have made data collection and analysis more sophisticated, but decisions about what data to collect and how to analyze it to find trends, patterns, and relationships among data from multiple sources are complex and often require careful consideration and expertise.

Question 19

Suggested applications for secondary data include forecasting economic trends analyzing the competition,choosing international markets to enter,understanding consumer concerns during a crisis situation,and many others.

Accepted Answer

The statement is true. Secondary data can be used for various purposes such as forecasting economic trends, analyzing competition, choosing international markets to enter, understanding consumer concerns during a crisis situation, and many others.

Question 20

Micromarketing employs a differentiated marketing mix for specific customer segments,sometimes fine-tuned for the individual shopper.

Accepted Answer

Micromarketing focuses on tailoring marketing efforts to specific customer segments or even individuals, using a differentiated marketing mix that is customized for their needs and preferences. This approach helps companies reach their target audience more effectively and efficiently, by delivering messages and offers that are more relevant and personalized.

Quiz 5: Secondary Data & Packaged Information

The Internet of Things offers real promise for greater ________ and exciting applications for the future.