Why is the ACS a major secondary data resource for marketing researchers?
A)The data have high reliability since major research firms collect it.
B)The data have"high marks"for reliability since it is collected from social media.
C)The data have"high marks"for reliability since it is continuously collected from online panels
D)The data have the U.S.Census Bureau's"high marks"for reliable data and will be current,

Question

Quizplus · Accepted Answer

The ACS (American Community Survey) is a major secondary data resource for marketing researchers because it is continuously collected by the U.S. Census Bureau and is considered to be highly reliable. The data are updated regularly and provide up-to-date information on demographic and socioeconomic characteristics of U.S. households, which is useful for marketers in their research and decision-making processes. Choices A, B, and C are incorrect because they describe other data sources that may not necessarily have the same level of reliability as the ACS.

Why Is the ACS a Major Secondary Data Resource for Marketing