To be useful to the marketing researcher or manager,differences must,if statistically significant,be measurable and actionable.
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Q37: Another advantage of using ANOVA is that
Q38: The procedure for testing significance of difference
Q39: If the Sig.value is .05 or less,the
Q40: ANOVA is a"_"procedure that signals when at
Q41: Differences are important and one of the
Q43: The reporting of findings has _ for
Q44: When using a paired samples test for
Q45: Market differentiation is based on differences between
Q46: With the proliferation of data mining analysis
Q47: An actionable difference means that the marketer
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