Differences are important and one of the most useful marketing management concepts is market segmentation.

Question

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Market segmentation is a vital concept in marketing management as it enables businesses to identify and target specific groups of consumers with unique needs and preferences. By understanding the differences among different market segments, businesses can develop tailored marketing strategies that are more likely to resonate with their intended audience, ultimately leading to increased sales and profitability.

Differences Are Important and One of the Most Useful Marketing