Nonresponses as well as answers with a suspicious pattern necessitate ________ in the marketing research process that involves inspecting respondents' answers in the dataset.
A)validating interviewers survey methods
B)a separate phase of the data preparation stage
C)validating respondents' answers
D)a separate type of software analysis

Question

Quizplus · Accepted Answer

Nonresponses and suspicious patterns in answers need to be checked and resolved during the data preparation stage. This involves cleaning and organizing the dataset, which includes removing incomplete or inconsistent responses and identifying any patterns that need further investigation. Validating interviewers' survey methods, validating respondents' answers, and using separate software analysis may also be important, but they are not directly related to inspecting respondents' answers in the dataset.

Nonresponses as Well as Answers with a Suspicious Pattern Necessitate