Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.
A)marketing control
B)marketing implementation
C)market planning
D)marketing development
E)market targeting

Question

Quizplus · Accepted Answer

Marketing control involves evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Marketing implementation involves executing marketing plans and strategies. Market planning involves developing marketing strategies and plans for achieving marketing objectives. Marketing development involves identifying new marketing opportunities and creating new products or services to meet those opportunities. Market targeting involves selecting specific groups of consumers as the target market for a product or service.

Evaluating the Results of Marketing Strategies and Plans and Taking