Which of the following is included in the "place" component of a company's marketing mix?
A)packaging
B)sales promotion
C)brand name
D)inventory
E)discounts

Question

Quizplus · Accepted Answer

Inventory is a component of the "place" element of the marketing mix, which refers to the distribution channels used to bring the products or services to the target market. Inventory management is crucial to ensure that a company has the right amount of products available to meet customer demand without incurring unnecessary costs. Packaging, sales promotions, brand name, and discounts are all elements of the other components of the marketing mix (product, promotion, and price).

Which of the Following Is Included in the "Place" Component