Question 1

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?

Accepted Answer

The acquisition of competitors is the most responsible for the shrinking number of competitors in almost every major industry. Large companies with significant resources can acquire smaller competitors, which eliminates competition and creates an oligopoly or monopoly. This also allows companies to expand their market share and increase their profits.

Question 2

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising "noise."

Accepted Answer

The proposal related to controlling the ingredients in products and reducing advertising noise both fall under the consumer's ability to influence products and marketing practices in ways that improve quality of life. This relates to the consumer's right to have a say in how products are made and marketed to ensure they are safe and beneficial.

Question 3

________ is a management approach that involves developing strategies that both support the environment and produce profits for the company.

Accepted Answer

Environmental sustainability is the management approach that balances environmental protection and economic growth. This approach is also commonly known as "sustainable development" and involves creating policies and strategies that take into account the long-term impact on the environment while also generating profits for the company. It focuses on the effective use of resources, minimizing waste and pollution, and creating a sustainable business model that can thrive over the long term.

Question 4

Companies emphasizing ________ are developing "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,and more energy-efficient operations.

Accepted Answer

Pollution prevention is the correct answer because it is the process of reducing or eliminating the creation of pollutants.

Question 5

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

Accepted Answer

Product stewardship involves minimizing environmental impacts throughout the entire product life cycle, from production to disposal.

Question 6

Marketers are most effective when they appeal to ________ rather than when they ________.

Accepted Answer

Attempting to create new wants can be a difficult and time-consuming process, whereas appealing to existing wants or needs is often easier and more effective. This is because consumers are already aware of these wants or needs and may actively seek out products or services that fulfill them. In contrast, trying to convince consumers that they need something they didn't realize they wanted can be a more challenging task. Therefore, marketers who focus on fulfilling existing wants are generally more successful than those who try to create new ones.

Question 7

Jeremy Clarkson,a marketing critic,is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signages.Jeremy is concerned about ________.

Accepted Answer

The statement, "He points to advertising messages everywhere...Jeremy is concerned about cultural pollution" indicates that Jeremy is concerned about the pervasiveness of marketing and its impact on cultural contexts, known as cultural pollution.

Question 8

The two major citizen action movements to keep businesses in line are ________.

Accepted Answer

Environmentalism and consumerism are the two major citizen action movements to keep businesses in line. Environmentalism focuses on holding businesses accountable for their impact on the environment, while consumerism focuses on protecting consumer rights and promoting fair business practices. These two movements have played a significant role in shaping corporate responsibility and sustainability initiatives.

Question 9

It is most accurate to say that the recent Great Recession has resulted in ________.

Accepted Answer

The Great Recession led to a decline in conspicuous spending as many people became more cautious with their spending and focused on saving money. This was due to the economic uncertainty and job losses that characterized the recession, which made people more hesitant to spend money on luxury goods.

Question 10

The high failure rate of new products shows that companies are not able to ________.

Accepted Answer

The answer of The high failure rate of new products...

Question 11

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

Accepted Answer

These are all examples of predatory competition, which involves attempting to harm or eliminate a competitor rather than simply competing fairly in the market.

Question 12

Qtopia Inc.is currently designing a new product line with the goal of making each product easy to recover,reuse,or recycle.Qtopia Inc.hopes to recover many of these products when they reach the end of their life cycle and reuse components in new products.Qtopia Inc.is in the ________ stage of environmental sustainability.

Accepted Answer

Qtopia Inc. is focusing on designing products that are easy to recover, reuse, or recycle, indicating a commitment to product stewardship. This means that they are taking responsibility for the entire life cycle of their products, including their end-of-life management.

Question 13

________ involves thinking ahead to create products that are easier to recover,reuse,recycle,or safely return to nature after usage,thus becoming part of the ecological cycle.

Accepted Answer

Design for environment (DFE) is the process of considering the environmental impact of a product or service throughout all stages of its life cycle, including disposal. This approach involves designing products that are easier to recover, reuse, recycle, or safely return to nature after usage, thus reducing waste and contributing to a more sustainable future.

Question 14

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Accepted Answer

The answer of In response to charges of ________,marketers point...

Question 15

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

Consumerism is a social and economic movement aiming at empowering consumers in relation to sellers. It seeks to promote consumer interests by increasing transparency, safety, and choice in the market, as well as holding producers and distributors accountable for their actions. Consumerism advocates for laws and regulations that protect consumers' rights and promote fair business practices. It is based on the belief that informed and organized consumers can influence the market and promote a more equitable and sustainable economy.

Question 16

Carboi is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.Carboi offers contribution packages for driving,flying,and home energy use.Through Carboi,consumers can pay some of the ________ costs of their private goods and services.

Accepted Answer

Carboi offers consumers the opportunity to pay for carbon offsets which combat global warming by reducing carbon emissions. This helps to reduce the social costs of their private goods and services.

Question 17

Companies can develop ________ to serve as a guide to the future,laying out how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Accepted Answer

A sustainability vision is a long-term plan that outlines a company's goals, strategies, and actions for sustainability. It provides a roadmap for the company to strive towards sustainability and guides decision-making towards sustainable practices. DFE (Design for Environment) practices, cradle-to-cradle practices, pollution prevention, and product stewardship are all important sustainability practices, but they do not necessarily provide a comprehensive guide to the company's future like a sustainability vision does.

Question 18

Reverend John McTally wants people to resist the temptation to shop.He annually leads a group of volunteers in his post-Thanksgiving Buy Nothing Parade in front of Macy's in Manhattan.The Reverend is criticizing the American marketing system for creating ________.

Accepted Answer

The Reverend is criticizing the American marketing system for creating false wants and too much materialism. He wants people to resist the temptation to shop and advocates for the Buy Nothing Parade.

Question 19

Large marketing companies can use patents and heavy promotion spending to ________.

Accepted Answer

Large marketing companies can use patents to protect their products and heavy promotion spending to create brand awareness, which creates barriers for others wanting to enter the industry. This allows them to maintain a dominant position in the market and prevent competition.

Question 20

Environmentalists assert that the marketing system's goal should be to maximize ________.

Accepted Answer

Environmentalists argue that the marketing system should aim to maximize life quality, which includes environmental sustainability, social equity, and economic well-being. They argue that the current focus on GDP growth and consumerism is leading to environmental degradation and social inequity. Therefore, the marketing system should shift towards promoting sustainable and ethical consumption that enhances people's well-being and protects the planet.

Quiz 16: Sustainable Marketing: Social Responsibility and Ethics