When selling to less-affluent consumers in developing countries,companies can overcome the price escalation problem by ________.
A)making better versions of their products with added features
B)standardizing their international prices
C)pricing at the same level across countries
D)introducing slow-moving products in emerging markets
E)making smaller versions of their products

Question

Quizplus · Accepted Answer

Making smaller versions of their products can help companies overcome the price escalation problem in developing countries where consumers may have lower purchasing power. By offering smaller versions of their products, companies not only reduce the overall price but also make their products more accessible to a wider consumer base. This strategy has been successful in emerging markets such as India, where companies have introduced smaller versions of products such as shampoos, detergents, and snacks.

When Selling to Less-Affluent Consumers in Developing Countries,companies Can Overcome