Which of the following is a disadvantage of straight product extension?
A)Straight product extension involves additional product development costs.
B)The product needs to go through manufacturing changes to meet local requirements.
C)Straight product extension requires planning a new promotional strategy to promote the product.
D)Straight product extension can be costly in the long run if products fail to satisfy consumers.
E)Straight product extension has been disastrous in most cases.

Question

Quizplus · Accepted Answer

Straight product extension may lead to long-term costs if the product fails to satisfy consumers in the new market. It assumes that consumer needs and preferences are the same globally, which may not be the case. This lack of adaption to local customer needs can lead to low sales and damage to the brand reputation in the long run. Choices A, B, C, and E are not valid disadvantages of straight product extension.

Which of the Following Is a Disadvantage of Straight Product