Which of the following is an effect of the advancement of technology on the new marketing communications model?
A)Fragmented markets have assimilated into a few mass markets.
B)Marketers have to go through more intermediaries to connect with consumers.
C)Consumers rely less on marketer-supplied information than before.
D)Marketers have increasingly moved towards mass-marketing techniques.
E)Marketers tend to supply less information to consumers than before.

Question

Quizplus · Accepted Answer

The advancement of technology has led to an increase in the availability of information to consumers. With the proliferation of social media and online review sites, consumers can easily access information and opinions about products and services from a variety of sources beyond what marketers provide. This has diminished the reliance on marketer-supplied information in the new marketing communications model.

Which of the Following Is an Effect of the Advancement