Which of the following is true of consumers in the new marketing communications model?
A)They are more reliant on traditional methods of marketing for product information.
B)They are less informed than before about company and product marketing techniques.
C)They are more reliant on mass media marketing methods for product information.
D)They are less powerful than before in having direct effects on the way a company markets its products.
E)They are better equipped to find product and brand information on their own.

Question

Quizplus · Accepted Answer

The new marketing communications model has created an environment where consumers are better equipped to find information on their own through social media, online reviews and other digital sources. As a result, they are less reliant on traditional marketing methods and have more power to directly influence how products and brands are marketed.

Which of the Following Is True of Consumers in the New