For product development, a "phases and gates" approach means that:
A)A firm's market is divided into specific phases separated by gates, which must be crossed to establish synergies across segments
B)A firm's product development relies on time segments that must be linked through gates
C)Product development is split into several consecutive phases, at the end of each the product is reassessed to continue ( go through the "gate" ) or discontinue
D)For each gate, the value of each product is assessed, and some are abandoned until there is only one left.

Question

Quizplus · Accepted Answer

A "phases and gates" approach to product development involves splitting the development process into several consecutive phases, at the end of which the product is reassessed to determine whether to continue (go through the "gate") or discontinue. The gates serve as checkpoints for evaluation and decision-making, helping to ensure that resources are allocated efficiently and effectively towards the most promising product ideas.

For Product Development, a "Phases and Gates" Approach Means That