The previous chapters of the book have focused on:
A)What commercial firms are in general trying to achieve - chiefly profit.
B)The analysis of the internal environment
C)The identification of profitable opportunities in the external environment
D)Both a and c above

Question

Quizplus · Accepted Answer

The previous chapters of the book have focused on both what commercial firms are trying to achieve (chiefly profit) and the identification of profitable opportunities in the external environment. The analysis of the internal environment is not mentioned as exclusively focused on in previous chapters, so answer options B and C are not correct. Therefore, option D - both A and C above - is the best choice.

The Previous Chapters of the Book Have Focused On