Examples of reputational assets are:
A)Corporate culture, organizational culture, and trademarks
B)Reputation of a firm's top managers within the industry, and corporate culture
C)Brand names, trademarks, and customers' confidence in the firm
D)Brand names, and a firm's employee turnover rate

Question

Quizplus · Accepted Answer

Brand names, trademarks, and customers' confidence in the firm are all examples of reputational assets because they contribute to the overall reputation and image of the company. These assets can be valuable in attracting and retaining customers, as well as differentiating the company from its competitors. The other options may also contribute to the company's reputation, but they may not be considered stand-alone reputational assets.

Examples of Reputational Assets Are