Preemption means reducing opportunities for challengers by::
A)Occupying existing niches
B)Occupying existing and potential niches
C)Occupying potential niches
D)None of the above

Question

Quizplus · Accepted Answer

Preemption refers to the act of occupying existing and potential niches to reduce opportunities for potential competitors. By occupying existing niches, a company can prevent new entrants from entering the market space, while occupying potential niches reduces the chances of new opportunities for competitors to arise. Hence, both existing and potential niches need to be occupied to reduce opportunities for challengers.

Preemption Means Reducing Opportunities for Challengers By