On the demand side of differentiation the key questions to ask about customers are what motivates them, and what criteria do they choose when selecting products
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Q67: Complex products have customer needs that require
Q68: Physical characteristics of a product are one
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Q70: Differentiation means making your product or service
Q73: External integrity means how well a firm's
Q74: You can usually ignore social and psychological
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Q76: "Experience goods" are those which:
A)Have qualities or
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