One can synthesize the demand side of differentiation by the following statement: differentiation is based upon the product characteristics that have the potential to create value for customers, customers' willingness to pay for it, and a firm's optimal positioning related to its differentiation
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Q24: Product integrity refers to the consistency of
Q70: Differentiation means making your product or service
Q72: On the demand side of differentiation the
Q73: External integrity means how well a firm's
Q74: You can usually ignore social and psychological
Q76: "Experience goods" are those which:
A)Have qualities or
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Q80: Tangible differentiation includes the performance of the
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