The idea behind product integrity is that.
A)All aspects of a product's impact on a customer must be consistent
B)Differentiation can only be realized on a piecemeal basis
C)External and internal integrity are the 'yin and yang' of successful product differentiation
D)Quality differentiation requires quality marketing

Question

Quizplus · Accepted Answer

Product integrity refers to ensuring that all aspects of the product, from its design to its impact on the customer, are consistent and of high quality. This includes factors like the product's reliability, performance, safety, and value. By prioritizing product integrity, companies can build trust with customers and differentiate themselves from competitors who may prioritize other factors, like marketing or cost-cutting.

The Idea Behind Product Integrity Is That