The value curve:
A)Is identical to the product life-cycle curve
B)Identifies the sources of variations of the cost for delivering a product or a service over time
C)Describes the evolution of the value of a product or service over time for customers
D)Allows analysts to see the key performance attributes that deliver value to customers, and any gaps in the market

Question

Quizplus · Accepted Answer

The value curve helps analysts identify the key performance attributes that deliver value to customers and any gaps in the market. It does not have any relationship with the product life-cycle curve. While it may show the evolution of value over time for customers, this is not its primary purpose. And while it may indirectly reference fluctuations in cost, it is focused on delivering value to the customer, not variations in cost over time.

The Value Curve