The example of a Japanese home appliance company designing a coffee percolator demonstrates:
A)The need to focus on the expectations and desires of customers, not competitors
B)The importance of thorough market research
C)The difficulty of launching a new product
D)The need to explore water quality

Question

Quizplus · Accepted Answer

The example highlights the importance of understanding and prioritizing customer expectations and desires when designing a product, rather than focusing on competitors.

The Example of a Japanese Home Appliance Company Designing a Coffee