How would one associate the following firms with the following attributes? A McDonalds
B Federal Express
C American Express
D BMW
E Apple
1 Reliability
2 Innovation
3 Status
4 Quality
5 Consistency
A)A1, B2, C5, D4, E3
B)A2, B1, C4, D3, E5
C)A5, B1, C3, D4, E2
D)A4, B5, C3, D1, E2

Question

Quizplus · Accepted Answer

McDonald's is associated with consistency and their ability to provide the same experience and taste in every location. Federal Express is known for innovation with their advanced logistics and delivery systems. American Express is associated with status as a premium credit card company. BMW is known for quality with their luxury cars. Apple is associated with innovation and their ability to create new and groundbreaking technology products. Choice C matches all of these associations with their respective companies.

How Would One Associate the Following Firms with the Following