Government statistics should not be included in the marketing data of a firm, since they are available for all the competitors as well. Only in-house records should be used.

Question

Quizplus · Accepted Answer

While it is true that government statistics are available for all competitors, they can still be a valuable source of information in market research. The key is to combine this information with other sources and to use it in a way that provides a unique perspective or insight for the firm. Ultimately, the goal of market research is to gain a competitive advantage, and government statistics can be a useful tool in achieving this goal. Therefore, government statistics can be included in the marketing data of a firm along with in-house records.

Government Statistics Should Not Be Included in the Marketing Data