Continuous information is essential, especially on key variables in the market, since the speed and direction of change can be gauged only if there are benchmarks from which to measure.
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Q13: Marketing research can be used for acquisition
Q14: In situation analysis, performance objectives are set.
Q15: Situation analysis is a methodology that allows
Q16: If several approaches are used to address
Q17: In a market planning process, situation analysis
Q19: In a marketing research study, relevance comes
Q20: The identification of problems, opportunities in the
Q21: The information needs for strategy development and
Q22: Marketing intelligence is a form of business
Q23: A new Marketing Research should be conducted
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