The identification of problems, opportunities in the market, and plans for the launching of a new product, are all parts of the strategic planning activity of the firm.
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Q15: Situation analysis is a methodology that allows
Q16: If several approaches are used to address
Q17: In a market planning process, situation analysis
Q18: Continuous information is essential, especially on key
Q19: In a marketing research study, relevance comes
Q21: The information needs for strategy development and
Q22: Marketing intelligence is a form of business
Q23: A new Marketing Research should be conducted
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Q25: Marketing intelligence helps to capture popular perceptions
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