Market information systems contain three types of information: routine market and accounting data, marketing intelligence, and marketing research.
Correct Answer:
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Q9: Marketing research can only be used in
Q11: Managers readily use the information generated through
Q12: Marketing research should be undertaken only when
Q17: In a market planning process, situation analysis
Q20: The identification of problems, opportunities in the
Q21: The information needs for strategy development and
Q22: A new Marketing Research should conducted even
Q24: Producers and Channels have significant knowledge about
Q34: In Scenario Planning technique key change indicators
Q39: Scenario Planning allows practitioners to prepare for
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