The basis of the multi-attribute model is
A)the fact that a consumer tends to forget his/her experience with a brand
B)a consumer uses about 100 different attributes when evaluating a product
C)a consumer mainly uses price as a determinant of choice
D)not all attributes of an object are equally important to each buyer
E)a consumer's choice is often independent of perception of competing products

Question

Quizplus · Accepted Answer

The multi-attribute model is based on the idea that not all attributes of a product are equally important to every buyer. Instead, consumers have different preferences and weigh certain attributes more heavily than others. This model takes into account the various attributes that consumers consider when evaluating a product and how they combine to form an overall impression of the brand or product. The model assumes that consumers are rational and will choose the option that they perceive to have the highest overall value.

The Basis of the Multi-Attribute Model Is