The objective of item analysis in the Likert scaling method is to choose items that least discriminate among those with favorable and unfavorable attitudes.
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Q32: A Likert scale is also called a
Q33: Thurstone scales are also known as the
Q34: An attitude measure can adequately represent a
Q35: An even number of categories is preferred
Q36: Associative scaling answers the question of how
Q38: The midpoint on a bipolar semantic differential
Q39: In semantic differential scaling, negative or unfavorable
Q40: "Sweet-not sweet" is an example of a
Q41: In continuous rating scales, the respondents rate
Q42: Dividing a fixed number of units among
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