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In a Study to Determine the Demand Level for a New

Question 96

Multiple Choice

In a study to determine the demand level for a new candy bar at various price levels, each respondent was told only one of the three possible prices.Each pricing alternative was told to a randomly chosen third of a representative sample.A measurement of intent to purchase was then taken.The design of this study can be represented by 1- R X1, O1) 3- R X1 O1 --------------- ------------- R X2, O2) R X1 O2 --------------- ---------------- R X3, O3) R X1 O3 2- R X1 O1 4- M X1, O1) --------------- -------------- R X2 O2 M X2, O2) --------------- ----------------- R X3 O3 M X3, O3) --------------- ------------------


A) 1
B) 2
C) 3
D) 4
E) 1 or 2

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