In a full factorial design involving three promotion alternatives, three price levels, and four types of advertising, how many conditions would have to be tested?
A)10
B)20
C)24
D)36
E)none of the above

Question

Quizplus · Accepted Answer

In a full factorial design, the number of conditions is the product of the levels of each factor. Here, it is 3 (promotion alternatives) x 3 (price levels) x 4 (types of advertising) = 36 conditions.

In a Full Factorial Design Involving Three Promotion Alternatives, Three