Researchers prefer sampling to census when
A)they have a large budget
B)cost of sampling errors are low
C)cost of non-sampling errors are low
D)none of the above

Question

Quizplus · Accepted Answer

Sampling involves selecting a subset of the population to represent the larger population, which can be done at a lower cost than a census. However, there is always a risk of sampling error, which can be minimized by increasing sample size. The cost of sampling errors is generally lower than the cost of non-sampling errors, which can occur when data is collected or analyzed incorrectly. Thus, researchers often prefer sampling over a census when the cost of sampling errors is low.

Researchers Prefer Sampling to Census When