Sources of possible shopping center biases include
A)the choice of a shopping center.
B)the location in the shopping center from which respondents are drawn.
C)the time of day.
D)the fact that more frequent shoppers will be more likely to be selected.
E)all of these.

Question

Quizplus · Accepted Answer

All of the given options can create biases in shopping center surveys. The choice of shopping center can affect the demographics of the respondents, as certain shopping centers may attract different age groups or income levels. The location within the shopping center can also affect the demographics of the respondents, as people in different areas may have different shopping habits or preferences. The time of day can also be a factor, as certain times may attract more or less busy shoppers. Lastly, selecting more frequent shoppers can bias results towards those who are more engaged with the shopping center and may have different opinions than less frequent shoppers.

Sources of Possible Shopping Center Biases Include