The objective of multidimensional scaling is
A)predict buying or usage of product that may still be in concept stage
B)to address the general problem of positioning objects in perceptual space
C)group individuals or objects into groups
D)none of the above

Question

Quizplus · Accepted Answer

Multidimensional scaling is a statistical technique used to analyze the similarities and differences among sets of data. Its objective is to address the general problem of positioning objects in perceptual space. It is used to find out how consumers perceive various product attributes and helps in understanding the similarities and differences that exist between products.

The Objective of Multidimensional Scaling Is