The introduction of the Euro in Western Europe has resulted in all of the following except:
A) Companies using differentiation to blur differences between products marketed across borders
B) A decrease in internet transactions among business-to-business marketing among European companies
C) Firms adopting pan-European pricing policies
D) Decreasing price variation across European markets

Question

Quizplus · Accepted Answer

The introduction of the Euro has facilitated easier transactions across borders, likely increasing rather than decreasing internet transactions among business-to-business marketing among European companies. Choices A, C, and D are effects that can be attributed to the introduction of the Euro, such as simplifying pricing policies and reducing price variation across markets.

The Introduction of the Euro in Western Europe Has Resulted