Studies have shown that speakers with low initial credibility need to use more evidence than speakers with high initial credibility.

Question

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Studies in communication and persuasion have found that speakers who are perceived as having low initial credibility must provide more evidence to be persuasive compared to speakers who are already viewed as highly credible. This is because the audience is more skeptical of the claims made by someone they consider less credible, requiring more evidence to be convinced.

Studies Have Shown That Speakers with Low Initial Credibility Need