The executives of an aluminum processing company observed people were moving out of their town in search of employment. The company realized the town's need for more jobs and developed a message explaining to the town council how the company would meet this necessity by expanding its factory and persuading the council members to offer tax incentives for the factory expansion. What principle of persuasion did the executives use?
A)People respond to meet needs.
B)People respond to fear messages.
C)People respond to positive messages.
D)People respond to dissolve dissonance.

Question

Quizplus · Accepted Answer

The executives used the principle that people respond to meet needs by addressing the town's need for more jobs and proposing a solution that would meet this need through factory expansion.

The Executives of an Aluminum Processing Company Observed People Were