_____ are any aspects of a good or service that a customer must believe in but cannot personally evaluate even after purchase and consumption.
A) Search attributes
B) Experience attributes
C) Credence attributes
D) Variant attributes

Question

Quizplus · Accepted Answer

Credence attributes are aspects of a good or service that are difficult or impossible for consumers to evaluate, even after consumption. These attributes must be taken on faith or trusted through word of mouth or other external sources. Examples include the safety of prescription drugs, the quality of medical procedures, or the effectiveness of a particular type of therapy.

_____ Are Any Aspects of a Good or Service That