Which of the following statements is true of mass customization
A) It involves the commercialization of a device, method, or idea that differs from existing norms.
B) Flexibility is manifested in mass-customization strategies that are becoming increasingly prevalent today.
C) It requires companies to align their operations around quality.
D) Goods and services produced by a firm through mass customization are available only in the country where the firm is located.

Question

Quizplus · Accepted Answer

Mass customization is a manufacturing strategy that enables companies to produce customized products in large quantities. Flexibility is a key feature of mass customization as it allows companies to adapt and respond to changing customer demands. The other statements are incorrect. A refers to innovation, C refers to quality management, and D is false as mass customization allows companies to serve global markets.

Which of the Following Statements Is True of Mass Customization