The first component of a marketing plan is the:
A) executive summary.
B) SWOT analysis.
C) performance evaluation.
D) environment analysis.
E) marketing implementation.

Name: The first component of a marketing plan is the: A) executive summary. B) SWOT analysis. C) performance evaluation. D) environment analysis. E) marketing implementation.
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Question

Quizplus · Accepted Answer

The executive summary is typically the first component of a marketing plan, providing a concise overview of the main points.

The First Component of a Marketing Plan Is The