Alex has been analyzing the information from his company's database about customer purchasing habits since he is responsible for managing the growth of the industrial supply division of his company. Alex plans to use the information from his analysis to create new marketing strategies that will develop and sustain relationships with those customers who are more profitable for the company. What type of concept is Alex using?
A) Strategic marketing management
B) Electronic data interchange
C) Business-to-consumer marketing
D) Strategic partnerships
E) The marketing concept

Question

Quizplus · Accepted Answer

Alex is using strategic marketing management, which involves analyzing data to create strategies that enhance customer relationships and profitability.

Alex Has Been Analyzing the Information from His Company's Database