Darius Group, a marketer of high-fashion products, achieved a company turnaround by ensuring that its brand had the same image and proper display around the world. It also lowered prices on some items, like handbags, to be more competitive. This illustrates a company working to develop a marketing mix that is both .
A) consistent and flexible
B) variable and flexible
C) variable and rigid
D) consistent and rigid
E) unconventional and rigid

Question

Quizplus · Accepted Answer

The company is ensuring a consistent brand image globally while being flexible with pricing to remain competitive.

Darius Group, a Marketer of High-Fashion Products, Achieved a Company