Avio Gliding Air Academy is developing its marketing mix for the coming year. Its managers know that they must first select which may be the most important decision they make in the planning process.
A) the promotional strategy
B) a distribution method
C) the pricing strategy
D) a target market
E) the desired profit margin

Question

Quizplus · Accepted Answer

Selecting a target market is crucial as it influences all other elements of the marketing mix, including product development, pricing, promotion, and distribution strategies.

Avio Gliding Air Academy Is Developing Its Marketing Mix for the Coming