After an organization has determined which of the many segmentation variables it will use, the next Step in the target market selection process is:
A) evaluating each of the relevant market segments.
B) selecting the specific target markets.
C) reviewing the appropriate marketing strategy.
D) analyzing the interaction between segmentation variables.
E) developing market segment profiles.

Question

Quizplus · Accepted Answer

Developing market segment profiles is the next step after determining segmentation variables, as it involves creating detailed descriptions of the segments to better understand their needs and preferences.

After an Organization Has Determined Which of the Many Segmentation