Seventh Generation is a company producing products that limit the amount of negative impact on the environment. Their product line includes dishwashing liquid, toilet paper, paper towels, baby wipes, and laundry detergent, to name a few. Seventh Generation is now interested in producing a new line of clothing; mostly t-shirts, shorts, and long pants for both men and women. Their research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will be implemented by Seventh Generation?
A) Geographic location
B) Age, sex, and socioeconomic characteristics
C) Social class variables
D) Personality characteristics, motives, and lifestyles
E) Family life cycle, social class, and religion

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market based on personality characteristics, motives, and lifestyles, which aligns with Seventh Generation's interest in using psychographic segmentation for their new clothing line.

Seventh Generation Is a Company Producing Products That Limit the Amount